Why The Before & After Shot Is So Important – Education For Boudoir Togs
I’m sure you have heard all the excuses from those inquiring ladies wanting to book a shoot. They often come up with why they shouldn’t book a shoot. Some think that they can’t look like the women on your site. When they come to your before & after page and see all of the transformations, then they will see that it’s in them to do a shoot too. This is a very powerful medium that you should be using on your website, in your socials and in your marketing.
How many of you have an Instagram account? I share my before and after shots in my stories mainly and then add them to highlights. Adding your before and afters to your personal Facebook stories is a great idea too. I also add my before and after photo’s to my Facebook group. Set up a day that you will dedicate to Transformations. I either do this on a Tuesday or Thursday. Post your before and after at around 4pm EST for the best reach. This will be 4pm your time.
You can also use the before and after shot in your paper marketing strategy, as well. You can make a marketing card, and display your work on one side and then the before and after on the other, or on the same side, depending on how you design your card. It’s an amazing tool that I still use to this day.
Get out into your community and meet some new people in business. Perhaps you already know someone that you can network with. I have a few different businesses that I work closely with. They keep my marketing cards displayed for their clients to see. You may want to come up with a mutual offer with the business owner or an incentive to talk about your brand. Perhaps they get a discount off of a session with you, or maybe you can link to their website or content to drive some traffic to their site, in exchange. The goal is to get your marketing in front of a variety of different mediums.